Salesforce Acquires Contentful in Latest Move to Boost AI

Salesforce acquired Contentful to enhance its AI content management capabilities. The acquisition strengthens Salesforce's ability to deliver AI-driven content personalization at scale. Contentful, a content management platform, brings its API-first architecture and real-time content delivery to Salesforce's ecosystem. The move supports Salesforce's broader AI strategy in enterprise content workflows. No financial details or employee numbers were disclosed in the announcement.