AIDigidayabout 2 hours ago
Social Commerce Edges Past SEO Revenue
4 min read
The Independent CEO Christian Broughton announced that social commerce revenue edged past SEO-based revenue for the first time in September. The company generated £55.1 million in 2025 revenue, up 4% from 2024, with staff rising to 368. Broughton stated the old search model is dead and highlighted AI productivity gains of six times compared to non-AI colleagues.
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