Academy Sports Momentum Reversal Signals Turnaround

Academy Sports and Outdoors shows a 16-week momentum reversal and improving comps, shifting from decline to recovery ahead of Q1 FY26. Margin expansion toward 34.5-35% and sales strength from loyalty, online growth, and the Jordan launch support a durable turnaround. With FY26 EPS near $6.29 and a forward P/E of 8.3, ASO trades at a steep discount to DKS. Guidance upside and margin confirmation could drive meaningful re-rating.