AIFast Company Techabout 3 hours ago
E.l.f. Beauty Builds AI Into Community Management
3 min read
E.l.f. Beauty's AI tool E.l.f.luencer autogenerates social media comment responses, raising response rates from 30%-40% to above 80%. Human managers approve all outputs. The company pilots 85 agentic AI use cases under chief technology and AI officer Ekta Chopra.
Level
Hype check
Tap to vote and see what everyone thinks.
