SocialDigidayabout 1 hour ago
Sticki Rolls leverages YouTube to win Gen Alpha
1 min read
Toy brand Sticki Rolls generated over a billion YouTube views and nearly 1.9 million subscribers before expanding into Walmart in late 2025. A New York City pop-up with Chillhouse drew nearly 1,000 guests, boosting searches 50% week-over-week and adding 20,000 YouTube followers.
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