StartupsSilicon Canalsabout 3 hours ago
Lucas's Star Wars Rights Deal Now Worth $20B
6 min read
In 1977, George Lucas accepted a $150,000 salary instead of a reported $500,000 to keep Star Wars merchandising and sequel rights from 20th Century Fox. Those rights generated roughly $20 billion in licensed sales through 2012, dwarfing the franchise's $4.4 billion box office earnings.
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