AIFortuneabout 4 hours ago
Kalshi war room finds World Cup virality and AI monoculture
8 min read
Kalshi's marketing team, operating a 20-person war room of chronically online staff, pivoted to all-in World Cup coverage after seeing organic signups surge within 72 hours. The team ran lookalike contests for Erling Haaland and Messi, deployed a robot named BingBot that generated half a billion organic views, and saw World Cup volume climb from $6.67 billion to $24.2 billion.
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