AIFortuneabout 2 hours ago
Ikea bets big on humans in AI era
10 min read
Ikea retrained 8,500 call center workers after deploying its Billie AI bot, turning them into design advisors. The remote-sales centers grew 15-20% annually, reaching 1.25 billion euros in sales last fiscal year. Customer happiness scores rose from 60% to 89%.
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