EnterpriseDigidayabout 6 hours ago
LinkedIn Launches B2B Ads on U.K. CTVs
4 min read
LinkedIn launches its B2B ad targeting on U.K. connected TVs, following a U.S. rollout starting in April 2024. The service allows advertisers to target professionals by job role and industry. Cisco tested the update and saw 52% incremental reach, 141% higher lead form completion rates, and 35% higher click-through rates. Video advertising on LinkedIn is growing 25% year-over-year.
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