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TechDigidayabout 2 hours ago

Why Omnicom merged Mediahub and Hearts & Science

1 min read

Omnicom folded Mediahub and Hearts & Science into one agency under a new name. The merger follows Omnicom's acquisition of Interpublic Group and aims to simplify offerings and achieve cost savings, with 70% of 2026-2027 savings tied to labor.

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