AIEtsy Code as Craftalmost 3 years ago
Leveraging Real-Time User Actions to Personalize Etsy Ads
9 min read
Etsy introduced the adSformer Diversifiable Personalization Module (ADPM), a deep learning module that encodes one-hour sequences of user actions to personalize ad ranking models. The approach targets clickthrough rate and post-click conversion rate models within Etsy Ads, connecting buyers to relevant listings in real time.
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