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Meta launched an AI creative assistant inside its Edits app on Wednesday. The tool reads a creator's Instagram metrics, including likes, views, shares and retention, to suggest ideas, hooks, captions and trending audio. It is free up to an unspecified daily prompt limit, then requires a Meta One subscription, whose priciest tier costs $499 monthly. YouTube is building a similar conversational editing tool for early next year.
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The Verge leads with Instagram's AI assistant guiding posting, while Engadget and TechCrunch frame it as an AI creator or video editing tool for the Edits app.
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