PolicyMediaNamaabout 2 hours ago
SEBI finalizes ad code for influencers
8 min read
SEBI notified a Common Advertisement Code on October 9 requiring prior approval for ads featuring celebrities and AI avatars. The rule comes into force in April 2027, 180 days after publication, replacing separate rules for seven regulated entity categories. SEBI rejected dropping post-issuance reporting and celebrity prior approval despite objections.
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