PrivacyFortuneabout 2 hours ago
Phoebe Gates' Phia app inflated sales with cookie stuffing
9 min read
Phia co-founders Phoebe Gates and Sophia Kianni pushed cookie-stuffing features that took credit for sales they didn't drive, internal messages show. The practice ran at least seven months, inflating June sales by 51%. Daily revenue dropped from $80,000 to $10,000-$28,000 after removal.
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