FinanceThe Next Webabout 2 hours ago
Perion acquires PRN for $12M, expands in-store retail media
1 min read
Perion acquired PRN for up to $12 million in cash, adding exclusive in-store advertising across 750+ warehouse clubs, 4,500+ big-box stores, and 2,200+ healthcare locations. PRN becomes Perion Retail Networks, expected to contribute ~$3 million in adjusted EBITDA in 2027. Physical retail accounts for 80%+ of U.S. retail commerce.
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