AITechNode7 months ago
AI drives localization but needs human cultural insight
3 min read
Three speakers at a TechNode event in Hangzhou discussed how AI tools are reshaping cross-border e-commerce content strategies. Arnaud Frattini, Anna Potapova, and Qiaoying Su noted that while AI powers localization, cultural understanding still requires human input. Content design has become a structured part of user experience.
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