AIDigidayabout 1 hour ago
US Ad Spend Forecast Raised as AI Tools Gain Share
1 min read
The Interactive Advertising Bureau estimates U.S. ad spend will grow 12.3% this year, up from a previous 9.5% forecast. Madison & Wall projects AI-directed ad spend will reach 12% of the U.S. market this year, up from 2% in 2023, driven by automated campaign types from Meta and Google.
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