Nvidia Challenges Apple Silicon With New RTX Spark PC Chip

Nvidia entered the consumer PC chip market for the first time with the new RTX Spark processor, which the company called the most efficient PC chip ever built. The RTX Spark Superchip is designed to run AI agents that work proactively across apps as a personal teammate. Nvidia claimed the chip can render ultra-large 90GB 3D scenes with OptiX and DLSS, edit 12K 4:2:2 video with the NVIDIA Blackwell decoder, run 120-billion-parameter large language models with 1 million tokens context, and play AAA games. This move directly challenges Apple Silicon by targeting both AI workloads and high-end creative tasks in a consumer form factor. The chip positions Nvidia to compete on efficiency and on-device AI performance against Apple's M-series processors.