AIThe Registerabout 2 hours ago
AI search threatens open web without new signals
4 min read
AI answers reduce outbound organic clicks by 39.8 percent and increase zero-click searches by 34.5 percent, according to a field experiment by Saharsh Agarwal and Ananya Sen. Alex Chan of Harvard Business School warns the open web's content-traffic-revenue bargain is broken without new quality signals and revenue models.
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