FinanceMediaNamaabout 2 hours ago
Amazon Blocks Meta's Muse Shopping Agent
4 min read
Amazon is blocking Meta's Muse agent from shopping on its platform, treating customer-authorised agents as unauthorised bots. Amazon previously sued Perplexity over its Comet agent in November. The standoff matters because agentic commerce is growing, with 122 agents listed on Assistant Benchmark, and merchants fear losing advertising revenue, customer relationships and control over transactions.
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