MobileForbes Innovationabout 5 hours ago
Apple iPhone Ultra foldable priced at $1,999
1 min read
Apple will price its first foldable, the iPhone Ultra, at $1,999 to test luxury pricing limits and absorb rising component costs. The high-margin device targets the top five percent of users, allowing Apple to keep the iPhone 18 Pro at $1,099 and the Pro Max at $1,299.
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