AITechCrunchabout 3 hours ago
AI chip shortage may force Apple price hikes
1 min read
A global memory chip shortage, dubbed RAMageddon, is driving up Apple's costs. Outgoing CEO Tim Cook called price increases on Mac, iPhone, or iPad "unavoidable" and "unsustainable." Research firm TechInsights estimates Apple would need to add $270 to the next iPhone Pro to maintain profit margins.
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