AIForbes Innovationabout 3 hours ago
Third Wave of Multimodal AI Arrives
1 min read
A third wave of generative AI is emerging: workflow-first products that orchestrate audio, video, voice, and language into a single pipeline. Google Flow, OpenClaw, and Soundverse exemplify this shift. The IAB projects nearly 40% of video advertising will be AI-generated by 2026. Royalty-free music libraries and small-format video editing are shrinking as creators bypass them for on-demand generation.
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