AITheStreetabout 3 hours ago
Bank of America predicts a major pricing shift for Apple
6 min read
Bank of America predicts a major pricing shift for Apple as the company pushes AI to drive device upgrades. Apple launched updated Apple intelligence and a new Siri AI at WWDC 2026 to compete with rivals like Google, Microsoft, OpenAI, and Meta. The strategy aims to boost hardware sales and services growth.
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