AIFinancial Postabout 4 hours ago
StackAdapt and IQVIA Digital Partner for Healthcare Ads
1 min read
StackAdapt announced a collaboration with IQVIA Digital to integrate its programmatic advertising capabilities into IQVIA's MediaOS platform. The integration lets healthcare marketers activate campaigns using StackAdapt's DSP within a centralized environment built for healthcare identities and compliance. It targets HCP and patient audiences across CTV, video, and display.
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