SocialForbes Innovationabout 2 hours ago
Why Starbucks Is Betting On Employees As Creators
1 min read
Starbucks launched a Creator Network with TikTok, building on the Green Apron Creators program to empower employees as brand storytellers. The program provides resources and guardrails for original content, leveraging employee credibility and firsthand expertise to build customer trust. This complements traditional influencer marketing by expanding the definition of a creator.
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