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ChatGPT sent 95.1% of AI chatbot referral traffic to websites in August, its highest share this year, per BrightEdge. Referrals grew 101% from January to August, with a 36% jump in August alone. Gemini held 2.4%, Perplexity 1.1% and Claude 0.8%. Total AI referral traffic rose about 73% in under a year.
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