TechDigidayabout 1 hour ago
Prebid Proposes Reversing Ad Auction Flow
5 min read
Prebid, a non-profit organization, proposes reversing the standard ad auction flow by having ad servers bid into its auction instead of passing winning bids to Google's ad server. Sources tell Digiday the proposals previewed at the Oct. 13 event await final sign-off after a period of public consultation, targeting early 2027 for formalization rather than an immediate rollout.
Level
Hype check
Tap to vote and see what everyone thinks.
In this storyGoogle