PolicyThe Next Webabout 1 hour ago
FTC Clears Publicis LiveRamp Deal With Conditions
3 min read
The US Federal Trade Commission approved Publicis Groupe's $2.2bn acquisition of LiveRamp on Monday, provided the data company maintains equal access for rivals. The binding consent order lasts five years and includes firewalls to prevent data misuse. LiveRamp shares rose 2.4% following the announcement, while Apple simultaneously blocked LiveRamp's identity tools from Safari.
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