Wix Buys Bootstrapped AI Builder Base44

Wix acquired the bootstrapped AI app builder Base44 for $80 million in cash in June 2025. Founded by Maor Shlomo in January 2025, the company reached $200 million in annual recurring revenue by August 2026 with 2 million users. The deal included earn-outs through 2029, with Shlomo's total proceeds reportedly exceeding $150 million as milestones were hit.