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The Central Consumer Protection Authority (CCPA) has imposed a ₹10 Lakh penalty on ride-hailing platform Rapido. The regulator found Rapido used misleading advertisements, unfair trade practices, and dark patterns. Specifically, the app prompted users for tips of ₹10, ₹20, or ₹30 before ride confirmation, creating false urgency and a fear of losing the ride. This violates the Motor Vehicle Aggregator Guidelines, 2025.
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