AIDigidayabout 3 hours ago
Amazon unveils Alexa+ Agentic Ads format
2 min read
Amazon announced Alexa+ Agentic Ads at Cannes Lions, a format where users complete purchases without leaving the ad. The LLM holds natural conversations instead of using advertiser scripts. Brands like Papa Johns and The Orchard are beta testing. The move positions Amazon's AI and advertising businesses to compound each other's value.
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