Dell's New XPS 13 Is PC's First Real MacBook Neo Competitor

Dell has brought back the XPS 13 as a MacBook Neo competitor, launching in July with a student price of $599 and a regular price of $699. The 2026 model is smaller, lighter, and nearly portless, featuring Intel's Wildcat Lake chip. It marks the first PC to enter the market with a new Intel chip and a sleek, minimalist design. Dell previously killed off the XPS brand in 2023 before returning to it. The launch follows a CES tease and targets students, mirroring Apple's MacBook Neo strategy.