83% of ChatGPT Ad Triggers Don't Exist in Traditional Search

Similarweb found 83% of queries triggering ChatGPT ads would never activate a Google Shopping ad. ChatGPT surfaces ads during multi-turn problem-solving conversations, not keyword searches. OpenAI's ad pilot crossed $100 million in annualized revenue within six weeks. Ads now fire at median turns 14 to 22, reaching users after they have compared options.