ByteBrief
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Brands now hire creators to boost AI visibility as chatbots answer shopping queries. Zoom tested this with creator-journalist Nayeema Raza. Agencies like Trevant and Crispin track creator citations in LLMs, while clients increasingly request creator-AI visibility strategies. Measurement remains unproven, but correlation drives curiosity.
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Summary by ByteBrief
Publishers adapt ad strategies for AI era