AITechRadarabout 3 hours ago
Meta AI bots cost publishers, ChatGPT leads referrals
3 min read
Meta AI bots generated 9 billion requests in Q2 2026, up 163% from the prior quarter, but delivered zero referral traffic to publishers. ChatGPT captured 88% of all AI-driven referrals. DataDome reported agentic traffic surged 45% in Q2 2026, costing publishers bandwidth and resources without returns.
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