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Anthropic's Claude captured 29.4% of UK AI subscription spending in July, up from 7.4% in December 2025. ChatGPT's share dropped from 73.5% to 52.5%. UK adults spent about £1.07 billion annually on AI assistants by July. The study analyzed 14.2 million UK accounts. Claude users pay more, with 6.2% on plans costing £80 or more monthly versus 0.3% for ChatGPT.
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