Apple's MacBook Neo is winning over a new generation of buyers

Apple's MacBook Neo shipped 1.1 million units in the quarter ended March, according to IDC data. This surpasses the debut sales of the MacBook Air (M5) and MacBook Pro (M5), which sold over 900,000 and 550,000 units respectively. The Neo, launched in early March at $599, 45% below the entry-level MacBook Air, was available for only three weeks before sales spiked in April. It features an aluminum chassis and 13-inch Liquid Retina display, retaining Apple's premium design language while using the A18 Pro chip to cut costs. The success challenges assumptions about Mac buyers, showing demand from price-sensitive users. With such strong early adoption, Apple may expand the Neo's reach in future product lines.