Ghostwriters sell human touch as AI churns content

India's ghostwriting agencies now pitch the human element as AI commoditizes routine writing. Firms engage ghostwriters less and deploy AI themselves. Agencies that survived say clients still need humans for judgment, context, and voice. Entry-level ghostwriters earn ₹35,000-70,000 monthly; book ghostwriting runs ₹250,000-400,000 per manuscript or ₹1-8 per word.