Cloudflare Reports Bots Now Generate 57.5% of Web Traffic

Cloudflare's Radar dashboard shows bots account for 57.5% of HTTP requests to HTML content, surpassing humans at 42.5%. The shift occurred eighteen months ahead of CEO Matthew Prince's 2027 prediction. Digital advertising, e-commerce and SaaS conversion funnels rely on human attention assumptions that now fail. Imperva's 2026 report warns companies ignoring bot traffic risk misreading system behavior.