From Beta to Bedrock: Build Products that Stick.

The author identifies feature-first development as a recipe for failure in financial products. The author states that promising ideas in financial products often fail within months despite early success. The author emphasizes that high user expectations and crowded markets amplify the risk of feature overload. The author warns that adding features without user validation leads to poor product stickiness. The author argues that financial products require user-centered design over feature density. The author observes that real-earned money makes user trust a critical outcome.