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Reformed, a UK functional coffee brand, raised an oversubscribed $22 million Series A led by IRIS Ventures. The company reached $70 million in annualized revenue in 20 months with a 14-person team. About 80% of customers place a second order. Co-founder Neil Marrakchi targets a $100 million run rate by end of 2026 and plans a US launch in Q3 2026.
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