SocialTechNode3 months ago
How SBTI turned MBTI into China's latest viral meme
3 min read
A meme-style personality quiz called SBTI spread across Chinese social media. On April 9, WeChat Index searches for "sbti" hit 40.85 million. The name uses "SB," a crude Chinese insult, for an irreverent tone. Labels feel like memes and moods rather than serious psychological categories.
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