SocialFortuneabout 2 hours ago
Gen Z turns birding into analog hobby boom
4 min read
Birding among 25-to-34-year-olds has quadrupled since 2016, with Ian Bell co-running a 4,400-member Discord server. Merlin app users grew from 279,000 in July 2019 to 4.8 million in July 2026. Cornell's birding club and Audubon's 117 campus chapters reflect the surge.
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