TechForbes Innovationabout 4 hours ago
The Agent Is Your New E-Commerce User
1 min read
Amazon's Rufus had 250 million shoppers ask product questions in 2026 and delivered nearly $12 billion in incremental annualized sales. OpenAI launched the Agentic Commerce Protocol with Stripe in late 2025. Google launched the Universal Commerce Protocol at NRF in January 2026 backed by Visa, Mastercard, Stripe, and Amazon.
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