PrivacyDigidayabout 19 hours ago
WTF: W3C's Attribution API?
1 min read
The W3C is developing an Attribution API through its PAT Working Group to let browsers measure ad outcomes like purchases without exposing individual browsing history. The proposed standard shifts attribution from ad tech companies to the browser itself, using data aggregation and statistical noise to protect user privacy. Users can disable the feature through browser controls.
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