AIDigidayabout 1 hour ago
OpenAI Tests New ChatGPT Ad Format
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OpenAI has introduced a new AI-native ad format to select clients, allowing brands to attach a business agent to an ad. When a user clicks the ad's call-to-action button, they are taken to a branded chat within ChatGPT to interact with the brand's AI agent, rather than being sent to an external website. Wayfair is currently trialing the format.
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