AITech.euabout 2 hours ago
PR firm faked AI personas for pitches
6 min read
UK PR firm Movchan Agency created fake PR representatives with names, emails, bios, and AI headshots to pitch journalists. Founder Nadya Movchan blamed Gmail deliverability issues and pre-warmed domains. Clients like Gradient Labs CEO Dimitri Masin were unaware, calling the practice disappointing and estimating 70% of unsolicited emails are AI-generated fakes.
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