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India's smartphone market shipments fell 26% year-on-year to 35.8 million units in the quarter ended September 2026, the industry's lowest in a decade. Higher prices and cautious spending caused a shift from online-led expansion to channel-driven growth, with Chinese brands' combined market share dropping to 68% from 75% in Q3 2025. Omdia released the research data on Monday.
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Summary by ByteBrief
Smartphone Shipments Drop 20% in Q3 2026