AITechNode5 months ago
Alibaba Qwen app launches $420M Spring Festival campaign
1 min read
Alibaba's Qwen app launched a RMB 3 billion ($420 million) Spring Festival Treat Plan on Monday. The campaign promotes AI-powered consumer experiences across Taobao Flash Sales, Fliggy, Damai, and Hema. It offers free-order services for Lunar New Year goods, movie tickets, and travel bookings starting February 6.
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